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¿El mejor horario de Facebook?

Viernes, 19 Septiembre 2014 | Written by  mmstudiocreativo | 46 comments

Como sucede con toda pregunta relevante, existen varios estudios sobre el intervalo de tiempo con mayor enganche de las publicaciones en Facebook..

y existe también mucha divergencia sobre el asunto.

Hicimos para ti, una lista con las principales investigaciones:

Sprinklr:

Según esta investigación hecha en Brasil en el 2015, los días de mayor audiencia son los martes a jueves de 11 am. a 5 pm.. Los ingresos comienzan a partir de las 9 am y, los domingos existe un pequeño aumento a partir de las 8 pm hasta las 11 pm.

 QuickSprount:

Según la investigación realizada por el gigante de marketing de contenidos, los días que generan mayor enganche en Facebook son jueves y viernes. El mejor horario para conseguir que se comparta más es la 1 pm y para lograr más clics es a las 3 pm. Una sugerencia más amplia de horarios seria entre las 9 am y las 7 pm.

Optimizely: 

Los resultados de la investigación hecha por el blog apuntan el horario de las 5 pm de lunes a jueves con el horario noble de Facebook.

Es posible observar un cierto patrón entre la información – como evitar horarios muy tempranos o muy tardes en la noche-, pero algunos hechos presentados, son muy divergentes.

 

 

 

 

 

 

 

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