El Posicionamiento Web para Recibir Mayores Clics

Viernes, 30 Mayo 2014 | Written by  MMstudio | 7243 comments

Lograr un posicionamiento web en las primeras búsquedas de Google es posible para cualquier tipo de negocio siempre y cuando cuiden bien de su página.

Tu página web es importante porque es la imagen virtual de tu empresa, un portavoz de tus productos o servicios y un vendedor que trabaja sin descanso las 24 horas los 365 días, hoy en día es vital acondicionarla para los motores de búsqueda debido a que los usuarios se han acostumbrado a buscar información en internet de los productos antes de consumirlos.

Hagamos un pequeño ejercicio de posicionamiento web, abre una nueva ventana en tu explorador, te recomendamos Firefox, y escribe el nombre de tu producto o servicio principal.

¿Aparece tu empresa en esta búsqueda?

¿Si aparece en que lugar se encuentra? 

El Posicionamiento Web para Recibir Mayores Clics

Esto te debe de interesar porque la posición que ocupe afecta radicalmente los clics que puedes recibir, un estudio publicado en el Blog de Geoff Kenyon senior consultant en Distilled Seattle, donde reveló los siguientes datos:

Posición #1: 42,3 % de todos los clics *adwords
Posición #2: 11,9 % de todos los clics *adwords
Posición #3: 8,4 % de todos los clics *adwords
Posición #4: 6,0 % de todos los clics
Posición #5: 4,8 % de todos los clics
Posición #6: 3,9 % de todos los clics
Posición #7: 3,3 % de todos los clics
Posición #8: 2,9 % de todos los clics
Posición #9: 2,8 % de todos los clics
Posición #10: 2,9 % de todos los clics

El estudio nos dice que en tan sólo los tres primeros resultados de la búsqueda está el 62,6 % de todos los clics, en pocas palabras si no estas en la primera página NO existes para tus potenciales clientes y estas perdiendo dinero.


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